The default setting is for app users to not get emails. Will be a balance between the Substack brand and newsletter brands. Substack’s app is part of the rebundling. But, for the regular newsletter reader, it’s a seductive option. But this option turns your Substack-based newsletters into yet another app competing for your attention. We all go to our email inboxes regularly, even if we don’t really want to. That’s a huge paradigm shift - and a big gamble for Substack. On the other hand, “Once you turn on app notifications, the app lets you turn off emails,” Adam Tinworth noted at One Man & His Blog: (Disclosure: I write a Substack newsletter.) One benefit for Substack writers, the announcement blog post noted, is “instant, reliable delivery (no more Promotions folder!), multiple media formats in a single package, and another way for readers to connect with you and your work.” In other words, their subscribers can read their newsletters in the app, adding to that sweet open rate, rather than digging through email and possibly missing an issue. ![]() ![]() Substack has launched an app for reading - available now for iOS only, with an Android waiting list, as well as in the previously launched web format - that lets readers peruse all their subscriptions to Substack content in one spot and also lets them add RSS feeds from outside publications. LINK: on. ➚ | Posted by: Laura Hazard Owen | March 9, 2022
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